Food Waste Fight Club

Brand application for an ethical food waste reduction app.

About this project

I was approached by Food Waste Fight Club to design and produce a set of brand guidelines based on their new brand fonts, colours, and existing logo. The company wasn’t sure of how they were going to implement these across digital and OOH and so they wanted to see a few different approaches that could be presented to the board.

The client wanted the brand to e inclusive and appeal to people in the 25-34 age bracket. They knew they wanted textures, and handmade marks, but the rest was up to me.

Because of the target audience, my primary focus was the digital applications, with the OOH following the look and feel of how the brand would be communicated through social media accounts and the app.

The project was a quick turnaround, with the work being created, fed back on, and completed within a matter of days.